![]() 1 with “'fhe Medium” and “The Tele- phone” package, “On Approval,” with Mary Wickes, is current. A name star wasn’t used for the offer- ing, leaving the work entirely in the hands of the resident company. 16, The Berkshire playhouse here took in $4,900 for its production of “The Winslow Boy” last week. Musical is splitting the current week between 'I'acoma and Seattle. Sacramento, it brought the week’s receipts to $30,000. F'ollowing a take of $8,000 for two showings Monday-Tuesday (8-9) at the Auditorium. 16 ‘■Brigadoon,” playing four per- $15,000 “formances at the 4.000-,\uditorium here, last Thursday-Salurday t Il- ls), piled in a gross of about $22,- 000. scheduled perform- ances, only five were washed otf the boards but all of them came on Friday and Saturday nights, normally the bigge.st of the week. Bigge.st grosser was “Naughty Marietta.” followed by “Wi/ard of Oz” and “Rose Marie.” Latter would have been the top show had it not been rained out at one per- formance. As a result, $.50 pledges given by 3.50 guarantors will be returned io the individuals. less than management anticipated at beginning of the season. Last week he again played to capacity, with a presentation of “The Winslow Boy” by the resi- dent company. with a $5,000 week on “The Heir- ess,” and then topped the Francis engagement with $5,340 on “The Medium” and “The Telephone” (performed by the New York company, with Marie Powers star- red). If actor decides to remain in Hollywood, "Mice” won’t go on the road and White Barn will prob- ably be able to snare it. There’s been no word on it, however, since the producers don’t know whether Melvyn Douglas will be available in the fall, in which case it’ll be toured. Flagg and Low have tentatively scheduled “Chicken Every Sunday” to fill the blank stanza but are trying to get “Two Blind Mice” instead. “Sky” played to capacity at the White Barn and w'ould have done the same thing again. Clay Flagg and Carl Low, who operate the strawhat, protested that they had already gone to con- siderable expense advertising the second week of “Sky,” and that more than half of the house had ^ already been sold out in advance, but Rich had refused to budge, in- i sisting that the show’s chances' when he brought it to the Nixon In the fall might suffer through another week for it in the Pitts- burgh district. ‘Howdy’ ‘Uberty’tOC,‘Ear’20G,‘Roberts’30' ^G ‘Brig’ SOC in SpBl ‘Heiress’ Sets Record Continued from page 58 on strength of big biz it has been doing this season in the strawhats. Incidentally, loss was ‘Detective’ $17200. Deficit may jump another $5,000 if rain delays dismantling the huge stage and electrical sys- tem. Lo.ss will he covered by vol- untary contributions from 35\spon. Total gross was just short of $331.- 000. Despite one of the most suc- cessful seasons in four years of operation, the Civic Light Opera Assn, showed a $55,000 deficit for its just-ended nine weeks of suin- mer operettas at Pitt Stadium. Number of new productions so far ROAD (Excluding Stock) Number of current touring shows reported 7 Total weeks played so far by all shows 108 Total road gross reported last week $155,500 Season’s total road gross so far $2,844,400 This Season 13 169 $342,900 $4,268,600 2 Last Season 14 222. Total gross for all current shows last week Total season’s gross so far by all shows. ![]() WednMday, AngLEGITIAIATB 59 Total Legit Grosses Th^ folloitHnff are the comparative figures, based on Variety’s boxoffice estimates, for last week uhp llfh week of the season) and the corresponding week of last season: BROADWAY Number of shows current Total weeks played so far by all shows. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. ![]() In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). Theatre and Vaudeville, Early Cinema, and Hollywood Studio Systemįounded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
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